3 Points to Consider When Going Global
When Twitter launched in Brazil, users were excited about the ‘follow button’ and social interactions grew from there, while in Japan the majority of users saw Twitter as a messaging tool. Why did the...
View ArticleJapanese Hold As Many Credit Cards As Americans, But Do They Use Them?
In Japanese society, there are more opportunities to receive a credit card than most other societies. If you live in Japan, you will be surprised by how often you are recommended to create a new credit...
View ArticleTraveling to Japan: Pros and Cons of Airbnb vs Hotels
Last year, Japan experienced a record number of foreign guests and tourist spending and that number is expected to continue to grow with both the 2019 Rugby World Cup and 2020 Olympics right around the...
View ArticleThe Japanese Way of Marketing Products People Love
When you think of great marketing campaigns you probably think of U.S. companies like Old Spice, Dollar Shave Club, or potentially one of the companies that advertises during large sporting events like...
View Article6 Businesses with Success in China (and How They Did It)
Doing business in China is not for the faint of heart. Trade protections, piracy, and cultural peccadilloes all work against making an honest Yuan for foreign companies—even hugely profitable global...
View Article2017 E-Commerce Trends in Japan
Growing Japanese e-commerce market Back in 2014, freshtrax released an article about the e-commerce market in Japan. Since then it has changed drastically and so we felt it’s time for an update. Here...
View ArticleTop 10 Largest Japanese Companies in the World
In 2015, btrax released a blog about the top 10 largest Japanese companies in the world. In comparison with the previous blog, this article updates the rankings of the top Japanese companies based on...
View ArticleAsia’s Battle of the Messaging App: WeChat vs. LINE vs. KakaoTalk
While most of the world relies on Facebook’s Messenger and WhatsApp as their messaging app, WeChat, LINE, and KakaoTalk have been battling one another for popularity and services in Asia. This article...
View ArticleWhat the Attention Economy Has Done to UX Design
Looking back over the last 100 years, you’ll notice just how much change there has been in top American companies. The infographic below reveals how in 1917, top companies’ main products were oil,...
View ArticleHow to Provide an Unforgettable Customer Experience: Intro to Experiential...
What is experiential marketing and why should you care? Up until now marketing has disseminated product benefits and brand identity across a wide range of platforms and audiences, but experiential...
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